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The competence and expertise of your advisers is central to delivering financial advice to your customers which can meet their needs, stand up to scrutiny, make money for your business and differentiate you from the competition. The Retail Distribution Review has increased the focus on professional standards – investing in the development of your advisers will reduce the cost of errors and increase your profitability, as long as the training is targeted, well planned and expertly delivered.

Our award winning financial advice trainers and training services can ensure your advisers are expert in analysing your clients’’ needs and providing suitable recommendations and sales. Our people are highly technically expert as well as able to deliver practical training solutions that capture the attention of advisers and improve their ability, however expert they are. From reviewing your existing training through to defining, designing and delivering training on new services, processes or tools we are the best in this sector.



  • Training is well structured and based on a clearly defined syllabus. It is consistently conducted and regularly reviewed and evaluated.
  • Advisers are assessed in their ability to apply the suitable advice standards.
  • Clearly defined learning programmes exist for adviser development, which are closely linked to identified adviser needs.
  • Effective, consistently applied processes are in place to ensure learning is embedded in working practices.
  • Robust systems and controls are in place to ensure that adviser training needs can be identified and actioned through effective CPD.
  • Advisers’ competence status and CPD is monitored and recorded to efficiently provide the Accredited Body with the data required to generate Statements of Professional Standing and meet the regulator’s reporting requirements.

Negative Indicators

  • Training is minimal and mainly focused on compliance or process aspects of role.
  • Assessments are multiple choice test designed to assess knowledge, with limited or no assessment of application skills in information gathering, formulating advice or presenting recommendations.
  • CPD is not linked to identified training needs specific to the adviser.
  • No evidence of continuous, planned development programmes for advisers.
  • No evidence of controls in place to ensure advisers are implementing training after attendance.